The Art of Setting Up Shop is a self-paced video course with 15 lessons divided into 3 sections. Each lesson also features a lesson summary + downloadable slides for you to use as references after completing the course.
Included in this course:
Unlimited Course Access + Downloads
15 Video course lessons
Links for resources + additional readings
Branding Workbook
Editable Brand Guideline PDF
BONUS: Facebook Group Access
BONUS: $0 to $1M Pinterest Guide
BONUS: My Top 10 Shopify Apps List
BONUS: Exclusive Discounts
As soon as you purchase you will get an email confirming your purchase. Within a few minutes you will get another email with your course enrollment information and instructions on how to access the course!
Section 1: Branding
Lesson 1 Your Brand
We take a pulse-check of your business and any branding you might already have, and make a plan for moving forward.
Lesson 2 Choosing A Color Palette
Learn why color is so important to your website design, and how to create your own color palette.
Lesson 3
Choosing Typography
Here we apply the techniques we learned in lesson two to typography as well, and choose our brand fonts.
Lesson 4 Your Brand Guide
Using the editable Brand Guide PDF, you will create your guidelines.
Lesson 5 Logos
We will explore free + paid logo resources, along with a few examples I created from my favorite free logo builder!
Lesson 6
Applying Your Branding
Watch as I add in colors, fonts, and a logo to my live Shopify store, and learn about my favorite free Shopify template!
Section 2: Imagery
Lesson 7 Intro to Images
Learn what we will cover in this section, and why it's so important to your Shopify store.
Lesson 8 Sourcing Images
Discover three awesome ways to source imagery for your website, and my favorite resources for each.
Lesson 9
Sizing Your Images
We go over several ways to to get all of your Shopify images to be the same size.
Lesson 10 Image Compression
Why image compression is so important, and what apps to use. Bonus: Alt tags + Watermarking.
Section 3: Organization
Lesson 11 Intro to Layout
Learn what we will cover in this section, and why it's so important to your Shopify store.
Lesson 12 Your Homepage
We discuss the 7 core elements every homepage needs.
Lesson 13
Navigation
Learn strategies for your site navigation, both main nav + footer nav.
Lesson 14 Product Collections
Dive into product collections and 3 ways to use them in your shop.
Lesson 15 Wrap Up
Stay in touch with me and this community long after you complete the course :)
